Thanks a lot to the TechCrunch team, you broke the news by
announcing Zilok's birth in the US hours after its online landing!
You can check it out at http://www.techcrunch.com/2007/11/05/zilok-allows-you-to-rent-anything-from-anyone/
We are pleased to hear that "the execution is good enough to catch the attention and maybe even take some bet on the future". We are convinced that renting will keep on being more and more important in our daily lives, and are glad to see that the Silicon Valley experts are feeling the same vibe!