Zilok and peer-to-peer renting in the New York Times

Rent Anything... From the Family Down the Street. With its excellent blog Bits (for Business - Innovation - Technology - Society), the New York Times nailed down the new trend of peer-to-peer renting.

"You can rent a car online. But how about a power drill? Or a disco globe? Or your neighbor’s pool-cleaning equipment?" That's indeed where Zilok comes into play, letting people connect and profit from what's already there, a few doors or blocks away.

Peer-to-peer renting will become stronger and stronger as sustainability, scarcity of resources and limitation of storage space become more important in everybody's daily life. The New York Times post spotted this, and a Wikipedia article provides more background on this new consuming trend. One thing Bits didn't spot, though, is that Zilok.com is operating in 5 countries already, with the United States, France, Belgium, Luxembourg and now the Netherlands!

Our mission statement is to support and foster peer-to-peer renting as a new, sustainable, and community driven way of consuming. So you can imagine we were very interested by this article!